Monday, February 27, 2012

Family Circle


                                                  
Family circle is a magazine that targets mothers with established families.They seem to target  women between the ages of 25 to 50, with children still in the house along with pets. They might want to buy this magazine if mothers are looking for advice to which meals to eat or cook for the family, house tips, children tips, and fashion and heath tips.  Family Circle tries to give efficient ways for families to save money and live better lives.
 The way they signal in their demographic is mostly by advisement's and knowing mothers will always want to satisfy their family and help their family with better decisions around the house. A majority of the advertisements strongly suggest that this is for mothers. In most family households the mother does the shopping and Family Circle does a good job with showing ads with women around the house, or families in the ads or pets.  They do a good job with signaling their audience. Another observation that people might observe is that the people they choose in their ads are older women, or men. Three celebrities they used in their advisement's were, Ellen, Janet Jackson, and Kris Jenner clearly signaling women in their demographic age.

 
         With the few pictures located to the left of this, people can see that the two show home appliances, and mom with food. These advertisements are the same ads throughout the issue just with different products but mainly sticks with the demographic of  the buyer which i mother who buy the shopping for the food or home appliances around the home.



      While looking at  Family Circle`s media kit it states what the magazine mission statement is , “Every page provides  smart, practical solutions to help moms raise happy, healthy families. With a particular emphasis on the concerns and issues faced by mothers of tweens and teens, Family Circle fills a void as the only family service magazine.” Below that it says that it gives advice  for family and parenting issues. Essentially this magazine stays true to their mission because a reader can just tell from flipping the first  few pages without reading their statement and know who this magazine targets.

1 comment:

  1. Doug -- I appreciate the extra scanned images. The post could use more information from the magazine's media kit. There are some syntactical and structural problems in a few spots. Finally, please remember that magazines should be referred to as "it," not they.

    ReplyDelete